Clay has beneficial properties that are widely exploited in dermo cosmetics; discover all the benefits and mistakes to avoid when using it
Clay has long been used for its beneficial properties , especially in dermo cosmetic treatments. Some studies  have in fact shown that treating the skin with specific types of clay helps purify it, absorb excess sebum and refresh the skin surface. 
Clay: varieties and benefits
Substance of mineral origin, clay is known for its properties that purify the skin of impurities, accumulations of sebum, all factors that can trigger the appearance of imperfections, or the reaction of sensitive skin.
But not all clay is the same. In the world of dermocosmetic, in fact, its different varieties have specific benefits, which are used for the formulation of masks suitable for different skin types or designed to combat certain skin conditions.
- White clay , or kaolin, rich in calcium, silicon, magnesium and zinc, is known for its antibacterial properties and the ability to soothe skin redness without dehydrating the skin. It has a fine grain and among all the types of clay it is considered the most delicate, which is why it is suitable for dry and sensitive skin.
- Green clay has a high absorbency, a characteristic that makes it ideal for eliminating excess sebum from oily and imperfect skin. Rich in copper, which also gives it its characteristic color, it contains numerous minerals including zinc, phosphorus and silicon, important for purifying the skin in depth.
- And for those with dry or cracked skin? The ideal is to choose a red clay mask , which is able to purify the face, promoting cell renewal. Its color is due to the high content of iron oxide, but it is also rich in many other minerals including calcium and sodium which give it its purifying, soothing and regenerating properties. Furthermore, red clay stimulates microcirculation: the skin will be more nourished and oxygenated, toned and smooth.
- Black mask detox , one of the latest trends in the world of face masks, are formulated from vegetable carbon – a charcoal, which is not clay – which has the ability to free the skin of impurities and polluting particles.  A deep detox action, perfect for cleaning pores and brightening skin, also suitable for dry or more sensitive skin.
Clay mask: the mistakes not to make
Although clay face masks are very popular in the beauty world, there are still numerous myths about them. We have analyzed for you the 3 most common mistakes related to their use, to help you avoid them and thus obtain the maximum benefit from your face mask.
- Mistake 1 : Choosing the type of clay mask that is not suitable for your skin. As we have seen, “clay” is a general term used to indicate different varieties of natural mineral compositions, each of which has specific properties and is suitable for different skin types and skin conditions. This is why it is so important to know the various types of clay and their properties, and to choose the one that best suits your skin, just like you do for the other treatments in your beauty routine.
- Mistake 2 : Leave the mask on for more than 10 minutes on the skin. Clay face masks absorb excess sebum (absorption) and capture impurities (adsorption). This means that clay can dry out the skin if left on for too long. It is not necessary to wait for the mask to dry completely: the ideal is to leave it on for no more than 10 minutes, as recommended for example for the Vichy Purifying Clay Mask . If your skin is dry or tight after removing the mask, moisturize it with Mineral 89 fortifying and plumping daily booster .
- Mistake 3 : Apply the clay mask indiscriminately all over the face . Each area of the face has its own specific needs. For example, you may have greasy T-zone skin and dry cheeks. The same type of mask is not necessarily suitable for treating different skin conditions. Opt for an application on specific areas or multi-masking : that is, apply the mask only in areas with specific problems (for example, where there are pimples and imperfections) or use different masks for the different areas of the face.
The perfect routine for the clay mask
Did you know that to maximize the effect of your clay mask, it is also essential to prepare the skin before and rebalance it after application ?
Here’s how to do it!
- Prepare your skin by cleaning your face with your usual cleanser , taking care to remove all traces of makeup.
- Pat your skin dry with a clean towel.
- Apply the mask with a soft brush or spread it with your fingertips on the face, avoiding the eye contour and lips.
- Leave it on for the indicated time and no longer, then rinse it thoroughly with plenty of fresh or slightly lukewarm water.
- Dab your face and moisturize it with a moisturizing booster like Mineral 89 or with the specific treatment for your skin type that you usually use.
- Finally, it balances, regenerates and strengthens the skin with a refreshing splash of Vichy Mineralizing Thermal Water .
In summary: clay masks are ideal for clearing pores of impurities but it is important to choose and use them correctly!